FuzeBox uses jeffandvaden to represent the brand on its social channels and to support its stand to provide BUSINESS FREEDOM to the video collaboration industry with Any Device, Any Time.
"“We needed a social media agency to support our hyper-growth in the cloud based collaboration space. jeffandvaden implemented a community management plan that supported our brand goals of awareness, leads and customer support. I highly recommend their services to any brand looking to connect social media efforts to the bottom line."Jeff Cavins, Vice Chairman of the Board
The lack of execution on a social media strategy led to an impact on sales, customer loyalty and brand sentiment. Individuals and organizations were attempting to communicate with the brand on social platforms, only to receive no response.
As their competitors continued to build community, FuzeBox ignored the actions it would need to take to build a passionate community that loved the brand.
Developed the stand of “Business Freedom” for the brand, which was the fuel for creating their SOCIAL VOICE. Their social voice aligned the brand as a thought leader/expert around the Business Freedom Lifestyle their customers desired.
Identified relevant social platforms and aligned social media efforts to specific brand goals. Implemented social analytics in order to measure impact of social efforts on revenue.
Utilizing a community management strategy FuzeBox was able to convert targeted leads across multiple social platforms, provide expedited customer service, increase customer sentiment, attract industry attention and increase brand awareness in the online collaboration industry.
The brand continues to see improvements in these areas as their social presence matures.
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