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Cher-Ae Heights Casino uses jeffandvaden to extend its culture and experience to customers and potential customers through events, nightlife and fine dining.
"Working with jeffandvaden has been a wonderful and smooth partnership. They are always innovative and helpful with our planning and execution and are always willing to go that extra mile to make sure we see the results we are after. I could not recommend them more highly."Mark Jacobson, Marketing Manager
The casino was not leveraging a digital marketing strategy to attract customers and only relied on traditional marketing methods that were not as effective.
A significant number of their existing/potential customers were utilizing online communities and the casino's lack of digital communication left a significant opportunity on the table to increase revenue.
A digital/social media marketing strategy was developed for the casino, which included identifying relevant social platforms, connecting offline interactions to online channels, live social monitoring during large events, social advertising and social contests/promotions.
The casino was able to take their customers social experiences and provide a medium to share with the casino community. Awareness and reach extended well beyond their geographic region as large events received live social media coverage, which led to future sold out events.
The casino now had a platform to deliver value to its community, which built trust and expanded their online community by 250%.